Why Do Company Hide Price Tags for Luxury Bags Like Gf Bags???

It’s very psychological why they do it.

Luxury products ain’t for just super rich people. They are for rich people and even for middle class people who can once in a while afford luxury.

When you place the price tag out in open -

Customer develops a price range in mind before even checking out the product. Customer starts comparing the product with the price as benchmark.

When you hide the price -

Customer checkout the product in detail, falls in love with the product and looks at the price post this experience, it will seem justified.
This process creates a sense of want in the customer and customer subconsciously feels I want it so badly that price doesn’t matter. Customer doesn’t even know all this is going on in the background.

You can see that’s why no brand sells products/ services by placing price at first, infact you will never see price in advertisements. They sell experience, they create a want in the customer. Once you have that, customer will probably pay for it even if they sometimes can’t afford it.

Pricing comes last in any sales process not just luxury bags.

 

Contact Us- girlfriendbagfactory@gmail.com

 

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